Simple fixes that don’t require an SEO agency—or tech wizardry
Let’s be real: Most auto detailers never show up in local Google searches.
Even when they’re better than the competition.
And it’s not because Google is broken.
It’s because most local service businesses ignore the 3 basics that make or break local SEO.
The good news? You can fix all three this weekend.
Mistake #1: Weak or Incomplete Google Business Profile
Think your Google Business Profile (GBP) is “set up”?
Check again.
Most profiles are half-filled, outdated, or missing key info—like business hours, services, or photos. That’s like having a shop sign with missing letters.
Fix This in 30 Minutes:
- Add every service you offer (ceramic coatings, interior detailing, engine bay, etc.)
- Upload 3–5 real photos (before/after, tools, workspace)
- Write a keyword-rich business description (include city name + services)
Google ranks filled-out and active profiles higher.
And this is one of the easiest wins in local SEO.
Mistake #2: No Reviews—or the Wrong Approach to Getting Them
Reviews = trust.
No reviews = ghosted by Google (and potential customers).
But most detailers either forget to ask for reviews—or beg for them awkwardly.
Fix This in 15 Minutes:
- Create a simple text template with your custom review link
- Send it out after every job with a thank you
- Follow up 1–2 days later if they haven’t left one
Even 5 solid reviews can bump your profile to the top of the map pack in low-competition areas. Social proof = visibility.
Mistake #3: Your Website Doesn’t Work for Local Search
Your homepage might look decent. But is it speaking Google’s language?
Most detailing websites are just online brochures. They’re not optimized for local keywords, structured correctly, or targeting the right traffic.
Fix This in a Weekend:
- Make sure your city/service keywords are in your page titles and meta descriptions
- Add content sections like:
- “Our Detailing Services in [City Name]”
- “Why [City] Chooses Us for Car Care”
- Embed your Google map and link to your GBP
Bonus: Add location-specific pages if you serve multiple cities.
That’s how you really start showing up when people search for “[city] auto detailing.”
Want It Done Right (Without Doing It All Yourself)?
You can hire me to help with all of this, so you can focus on doing what you’re good at. Send me an email: [email protected] and I can send you a custom offer based on your goals and current website.
