Let’s get straight to it—pricing your mobile detailing services is critical. Nail it, and you’re on your way to a profitable business. Miss the mark, and you’ll either scare off customers or leave money on the table. This guide breaks down what you need to know to set competitive, profitable rates that reflect your value.
Average Costs for Auto Detailing Services
To give you a ballpark, here’s what you can expect the industry averages to be:
- Basic Exterior Detail: $50 – $125
- Includes a thorough wash, tire and wheel cleaning, and a basic wax or sealant. Straightforward, but don’t underprice it—your time is valuable.
- Basic Interior Detail: $75 – $150
- Vacuuming, wiping down surfaces, cleaning windows, and basic upholstery cleaning. Sounds simple, but it’s the bread and butter of your business.
- Full Detail (Exterior and Interior): $150 – $300
- The full package. Combines exterior and interior services. It’s labor-intensive, so make sure the price reflects that.
- Paint Correction: $250 – $1000+
- This can get pricey depending on the level of correction and the vehicle size. Don’t shy away from charging what it’s worth.
- Headlight Restoration: $50 – $150 per pair
- Quick, easy, and a nice upsell opportunity. It restores clarity to foggy or yellowed headlights—something customers love.
- Ceramic Coating Application: $500 – $2000+
- Big ticket item. Pricing varies based on the quality of the coating and vehicle size. Don’t undersell the long-lasting protection this provides.
5 Factors Influencing Mobile Detailing Prices
Pricing isn’t just about slapping a number on a service—it’s strategic. Here’s what you need to consider:
1. Location
Where you operate matters—a lot. Urban areas with higher costs of living? You can charge more. For instance, a full detail in New York City could run you $300+, while a similar job in a rural area might be $150-$200. Know your market.
2. Vehicle Size and Condition
Not all vehicles are created equal. Bigger cars or those that have seen better days? They need more time, more products, more everything. Price accordingly.
3. Convenience Premium
You’re mobile, and that’s a luxury. Customers pay for convenience. Typically, you can add 10-20% over what a stationary shop charges. Don’t be afraid to cash in on the fact that you bring the service to them.
4. Experience and Reputation
You’ve put in the work, and if you’ve got a solid reputation, you should be charging for it. New to the game? You might start lower, but as your reputation grows, so should your prices.
5. Services Offered
Specialized services like ceramic coating or paint correction? These aren’t for everyone, but those who need them know they’re getting something special. Charge accordingly—these services take skill, time, and the right products.
Setting Your Prices
Now, let’s talk numbers:
- Research Local Competitors: Know what others in your area are charging.
- Calculate Your Costs: Factor in everything—travel, supplies, labor. Don’t forget to pay yourself.
- Factor in Profit Margins: You’re in this to make money. Make sure your prices leave room for profit.
- Tiered Pricing Options: Offering different levels of service can cater to various customer budgets and needs.
And here’s a tip—start with slightly higher prices. It’s easier to offer discounts than to raise prices later. Be confident in the value you provide.
Pricing Examples
Here’s a sample structure for a mobile detailer in a mid-sized city:
- Basic Exterior Detail: $80 (sedan), $100 (SUV/truck)
- Basic Interior Detail: $100 (sedan), $120 (SUV/truck)
- Full Detail: $160 (sedan), $200 (SUV/truck)
- Paint Correction: Starting at $350
- Headlight Restoration: $75 per pair
- Ceramic Coating: Starting at $600
The Bottom Line
Pricing isn’t just about covering your costs; it’s about reflecting the value you bring. Offer high-quality services, emphasize the convenience of mobile detailing, and you can justify premium pricing. Keep reviewing your prices as your experience grows and the market shifts. Don’t be afraid to raise them—customers will pay more for exceptional service and results.
In the end, pricing is a powerful tool. Use it wisely, and you’ll build a mobile detailing business that’s not just surviving but thriving.
